About

PINK was born from a vision to elevate pet nutrition in China and beyond. Back in 2013, when the local pet food market was just taking shape, we recognized a growing demand among pet owners for safer, higher-quality products. This led us on a journey across North America and Australia, where we studied world-class manufacturing standards and industry best practices.
In 2022, China’s manufacturing capabilities had risen to match global benchmarks in ingredients, formulation, and technology. It was at this pivotal moment that PINK was founded — not just as a brand, but as a bold statement of domestic innovation.
Our mission is simple: “Give your pets a better life.”
We’re committed to providing safe, healthy, and cost-effective nutrition for pets worldwide — setting a new standard and proudly challenging the best in the world from right here in China.

Nutrition

Instant Delicious Food

We have been exploring on the road, just to bring the best nutrition to your pet.

Health&Safety

Meeting a Rising Need

containing folic acidthat can help support your kitten’s growth anddevelopment.an essential nutrient for your kitten’svision and heart health，rich in iron, which isimportant for transporting energy in yourkitten’s growing body

level up pet nutrition

highly digestible animaprotein, in support of your kitten’s microbiom.pure, high-qualityanimal protein, which is known for its
exceptional nutritional benefits，natural source oftaurine that also contains copper, needed forblood cell and tissue formation

Healthy Skin
Grain Free
Gums Free

Favorite​

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Fresh meat​

Our recipes contain fresh meat as the first ingredient, tasty fruits and vegetables, and supplements.

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Customized nutrition​

Choose biologically appropriate nutrition to feed your pet.Full nutrition, balanced proportions and fresh ingredients.

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Scientific recipe

We’ve created a variety of recipes, so every cat and dog can enjoy pink nutrition, no matter what type of food they prefer.

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Mealtime excitement

Add air-dried raw,freeze-dried raw meat, bone broth, and lickable puree of meat as a topper.

Find food that suits your cat

It’s lucky to have met you

Do you want to share a can with me tonight? I can show you my softest belly to touch, humans are really strange creatures Why do I want to catch all the butterflies of spring and put them by your pillow whenever I see you smile? Meow

You are lucky to have encountered it​

When I add cat food to her, she always rubs her wet nose against my palm, even her beard is covered in pleasing curves; As I listened to her even breathing, I suddenly felt the whole world shrink into this warm ball of fur, and my palm was holding the most precious moonlight.